Asa Gordon Joins Sandwell Family of Colleges as Deputy Principal, Curriculum and Skills

This week, Asa Gordon joins the Sandwell Family of Colleges as Deputy Principal for Curriculum and Skills, stepping into this role as David Holden retires after a successful decade at the College.

Asa comes to Sandwell from his previous position as Vice Principal at Bradford College, where he had a remit from the Governors to deliver a curriculum that meets the needs of students, employers and the community. His achievements there included introducing a skills-focused programme for young people, a responsive adult offering aligned to meet the skills gap identified through the Local Skills Improvement Plan, and the launch of Higher Technical Qualifications and Higher-Level Apprenticeships.

With extensive experience in leading apprenticeships, Asa previously led apprentices at Bradford to success before becoming Assistant Principal for Study Programmes and Adult Provision. He is committed to the transformative role of Further Education, having served the sector for over 20 years and participated on several strategic boards. Additionally, he is an experienced school governor.

Asa’s appointment will be followed in January by the new Senior Vice Principal for Quality and Student Success. Asa joins Lisa Capper MBE, the new CEO and Principal, who also took up her post this week.

Lisa Capper MBE commented: “I am delighted that Asa is joining the Sandwell Family of Colleges for his next challenge. Developing the skills pipeline for young people, adults, and apprentices is crucial for the areas surrounding our colleges and the West Midlands region. Asa brings invaluable experience in curriculum development across key sectors, and we look forward to the exciting opportunities ahead.”

Asa shared: “I can’t wait to get started meeting colleagues and learners and supporting our plans for continued success. It’s an exciting time to be joining and contributing to the local area and the wider City region.”

Alan Taylor, Chair of Governors, added: “Asa is a great addition to our team as we move forward with our exciting developments and our relentless focus on learner success.”

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