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Sandwell College has joined leading business figures to become part of the Sandwell Business Ambassadors Programme.

Over the next year, the group from a range of diverse sectors in the borough including manufacturing, construction, professional services and food processing, will focus on supporting the council to promote Sandwell’s strengths as a business destination and help shape the future vision for growing the local economy.

The ambassadors will also participate in a range of activities to help existing SMEs achieve their growth potential.  By sharing their expert advice, guidance and knowledge at a series of masterclasses, businesses will gain valuable insight from the ambassadors to help unlock greater opportunities to improve performance.

Think Sandwell, the local authority’s business growth team, will oversee the programme and work closely with the ambassadors throughout the year.

For more information about the Sandwell Business Ambassadors programme, visit Think Sandwell